Case Study: Website Build Project for The Centre for Analytics and Behavioural Change

Overview

The Centre for Analytics and Behavioural Change (CABC), focused on leveraging data and behavioral science for social change, needed a modern, user-friendly website to engage its audience, showcase research, and improve navigation. This case study outlines the steps taken to create a website positioned for future growth.

The Challenge

  • Poor User Experience
  • Outdated CMS
  • Limited Engagement Features
  • Lack of Analytics Integration

Objectives

  • Develop a visually appealing, user-friendly website
  • Showcase CABC’s research and social impact
  • Enhance stakeholder engagement through interactive elements

Solution

User-Centered Design

Extensive user research led to a clean, accessible design, catering to CABC’s diverse audience, including researchers and the general public.

Robust CMS Implementation

Transitioned to a modern CMS, enabling the CABC team to manage content and updates independently and efficiently.

Enhanced Engagement Features

Added interactive elements such as downloadable resources and contact forms to boost stakeholder engagement.

Advanced Analytics Integration

Introduced tracking and visualization tools to measure impact and engagement metrics more effectively.

Execution

  • Discovery and Planning: Gathered requirements through interviews and surveys
  • Design and Prototyping: Created and tested wireframes and prototypes
  • Development: Implemented design on CMS, optimized for performance and SEO
  • Launch and Training: Deployed the site and trained the team on updates and analytics
yes