It can be tough to keep up with the ever-changing landscape of social media – it feels like as soon as you learn about a new platform or tool, it’s already become outdated. If you’re constantly wondering how to keep your social media strategy up-to-date with the latest trends… you’re not alone. But don’t worry; we have some answers.

1. TikTok will rule the social media

TikTok is expanding its influence beyond the digital world.

Not only is TikTok continuing to grow its number of active users (1.023 billion as of Q3 2022), but it’s also always ranked as the number 1  app in terms of time spent and overall positive sentiment.

2. The only new app that will matter will be BeReal

BeReal is a photo-sharing app that prompts users to post one unfiltered, unedited photo per day to a select group of friends. Photos taken outside of the two-minute time frame say how many minutes late they were posted.

Google Trends also shows that global searches for “What is BeReal” and “BeReal app” exploded mid-year in 2022.

Time will tell if BeReal caves to the pressure to monetize for business. But for now, just make sure you’re paying attention.

• Make a profile and get familiar with the platform
• Experiment with the dual camera feature on a platform your brand already has a presence on (i.e., Instagram or TikTok) to see if it gets any traction with your audience

3. You will still have to make Reels

Instagram HQ may seem a bit chaotic in 2022, with multiple feature updates and Kardashian-inspired backpedaling. But, in our opinion, Instagram is still the reigning platform for brands.

Why?

Instagram has 1.5 billion daily active users (and 2+ billion monthly) Reels grew by 220 million users between July and October 2022. 62% of Instagram users say they use it to research brands and products (Facebook takes 2nd place with 55%) It’s the preferred app among 16- to 24-year-olds (yes, it’s still beating TikTok)

4. LinkedIn will be about much more than jobs

Have you noticed your LinkedIn feed filling up with more and more personal posts lately? The kind of content you would normally expect to see on your Facebook feed?
It makes sense. LinkedIn is owned by Microsoft, which also owns Facebook. So it’s no surprise that LinkedIn is following in Facebook’s footsteps and becoming a more personal social platform.
But what does this mean for LinkedIn users?
For one thing, it means that LinkedIn is becoming a more important platform for personal branding. If you want to build your personal brand, you need to be active on LinkedIn and post content that will help you build your brand.
It also means that LinkedIn is becoming a better platform for networking. If you’re looking to connect with other professionals, LinkedIn is a great place to do it. So if you haven’t been active on LinkedIn lately, now is the time to start.

5. Social SEO will replace hashtags.

Social media use has grown significantly in recent years as more and more people of all age groups turn to platforms like TikTok, Facebook, and Instagram to learn about new brands and products. In fact, Google’s internal research shows that 40% of 18- to 24-year-olds now use social media as their primary search engine. This trend is only expected to continue to grow in the coming years.

Here’s a list of action items you can do to be on the top in the social media game:

1. Keep tabs on the latest happenings. If a platform you rely on for marketing changes hands, it could mean big alterations in things like ad revenue, network procedures, and algorithms. You’ll need to be able to speak to any sudden changes in performance or variations in strategy with your superior.

2. Keep pumping out content that your audience will appreciate. No algorithm switch can interfere with that (fingers crossed).

3. Make certain your followers are keeping up with you across all social channels.

4. Stay educated and informed on industry changes.